Utsav Fashion, founded in 2000, is the online market for Indian ethnic fashion. It offers wedding sarees and lehengas, contemporary Indo-western outfits, jewellery, traditional wedding accessories, handbags and footwear.
Their first wholesale and retail outlet opened at Jaipur, India in 2000. The online store was launched in 2003. The online store has collection of over 50,000 products.