Perniaspopupshop, founded in 2012, is an online apparel store that offers clothing and designer accessories. Pernia Qureshi is a leading stylist and fashion icon, she started her journey in the fashion industry with e-commerce venture, perniaspopupshop.
It is a curated design platform that articulates Pernia's personal style and her experience over the years. With this expertise, a select group of India’s fashion designers will be made accessible to everyone.
Pernia gives customers a personal touch with her own section titled Pernia’s P.O.V (Point of View). These stylized looks present customer with pieces from different designers available on the website, and entice user to make their own stylish choices. ‘How-to’ videos are packed with fashion and beauty tips.